Projects

Samba chilli cultivation faces challenges such as high input costs, declining soil health, and increasing demand for residue-free produce. The organic cluster approach is introduced to promote sustainable practices and improve market opportunities.

The GI-tagged Samba Vathal Chilly supports Virudhunagar’s economy, but poor seed quality and traditional practices limit productivity. Integrated interventions are essential to ensure sustainable growth and value chain strengthening.

Samba chilli cultivation is affected by declining soil health and high dependence on costly chemical inputs; hence, a Bio-Input Production Unit will help to promote sustainable and cost-effective farming practices.

Farmers face labour shortages and high costs, making drone-based spraying essential for efficient, timely, and cost-effective farm operations.

Farmers face labour shortages and high costs, making drone-based spraying essential for efficient, timely, and cost-effective farm operations.

GI recognition of Virudhunagar Samba Chilli alone has not translated into higher incomes due to limited value addition and weak market linkages. Many farmers and SHG members lack access to processing facilities, branding, and modern marketing skills.

Virudhunagar Samba Vathal is a traditional sun-dried product known for its unique quality and cultural significance. However, weak traceability systems and the presence of counterfeit products affect authenticity and market trust. A blockchain-based GI traceability app will ensure – secure, transparent tracking from farm to market and protect product identity and value.

Despite GI recognition, Virudhunagar Samba Vathal still faces challenges such as limited market access, weak awareness among producers, and risks of misuse of the GI label. Post-GI interventions are essential to strengthen market linkages, build producer capacity, and ensure effective protection and promotion of the GI product.